Have you ever thought that (or maybe even said it) when someone is giving you a bewildered look after you have explained something to them?
It’s not unlike the look my then six-year-old daughter had when I told her that the children’s medicine I just gave her wasn’t a “wonder” drug, and it would take a while for her headache to go away.
“But it is a wonder drug!” she replied. “I’m wondering when it will work!”
It was a great reminder of the need to keep my audience in mind when communicating. She did not know what a wonder drug was. For those of us in any industry with a lot of regulations, technical terms and jargon, we’ve worked with the confusing and complicated words and acronyms for so long, it’s second nature to us. But for many of the people who are our clients and customers, the words and especially the acronyms sound like gibberish or might be interpreted in another way.
Before sending out a message or any communication, ask someone outside of your industry to take a look at it. Determine if there are any words they don’t understand. Ask them to explain the message to see if what you wrote can be understood by someone not working in your industry.
It’s a great way to ensure that no one receiving your message is left wondering what it means.
See more at http://blog.mappingyourfuture.org.